Media Training - Workshop

Strengthening Your Company’s Image

A highly interactive three day workshop

Dubai - Nov 3 - 5

Doha - Dec 1 - 3

The stakes are always high when handling the media in this age of mass communication. Get it right, and your message will hit home at the heart of your target audience. Get it wrong, and you might stir up a crises and jeopardize organizational objectives.

Media Training is a must for everyone who speaks to the media. It also helps build confidence and self-awareness that translate into top-class everyday communication and presentation skills.

Course Objective  / Benefits of this Workshop

 

  • Take control of your image in the media

  • Conduct calm, confident and effective interviews

  • Set your own agenda and make it drive the news

  • Learn tactics to harness the power of the press

  • Angle your good news for maximum impact

  • Crises response: Limit the damage of adverse news

  • Become an outstanding communicator

  • Learn to handle visibility for personal and professional projection

Who Should Attend

  • CEO's , MD's, General Managers, Ambassadors, Commercial attaché's, etc. who are responsible with representing their respective organizations in the best possible manner

  • Public Relations professionals who act as "voice of their organization's" to maintain and improve media impact

  • Mid level executives who would like to prepare themselves for higher positions by gaining the "media advantage" in their organizations

Course Outline

Ø       Introduction amongst members and identifying expectations

  •  Why is Media Training  important?

  • The key to Media Success---You

  • The ritual of interviews-six basic steps

  • The essence of Subliminal Perception

  • Understanding Perceptions

  

Ø       How does Personality affect your Visibility style

Ø       Surprise interviews of participants and video feedback sessions instantly by expert journalists, Industry specialists, Consumers

Ø       Communication style and presentations

·      Assessing your communication style and the other person

·      Language and choice of words/expressions from a psychological point of view

Ø       Foundations of PR and Image Building

  •  Know yourself and know the opposite side

  • Formal preparations for announcements

  •  Plan your strategy and present your points

  • Psychological detective Work and Self-Evaluation

  • Clothing Preferences and Personal Branding

 

Ø       How to handle Media people effectively

  •  Choosing the place

  • Equalizing a seating advantage

  • Choosing the time

  • Avoiding distractions

  •  Handling Difficult people

  • Handling difficult Questions / intentions

Ø       Building “Damage Control” and “Preventive Measures” while in the process of communicating

Ø       Cross Cultural Considerations in Media representation – Keeping the Country  perspective of journalists and perceptions of consumers

Ø       How to disagree in an agreeable fashion – Using the Sandwich Approach

Ø       Relationship Building and its importance in Media success

Ø       Pitfalls in Media exposure – Common mistakes to avoid

Group Activities inclusive of a brain storming session

Ø       What is your EQ? How do “Emotions” affect the Communication process?  Identifying Various emotions at play that you MUST know. (Self and Other)

Ø   Testing your Media skill – Role Plays at various levels, TV, Radio, Phones, person to person etc.

Ø   Making “Statements” / Press releases that work --- Stay updated on latest Company’s concerns

Ø   Synchronizing the Company’s global standpoint with the local presence – Global consistency 

Ø   Controlling your own Body language to your advantage

Ø   Developing skills related to identifying Hidden Assumptions, Assertiveness, Informal Rapport building,  When and how to ‘close’ key points with effective punch lines

Ø   Becoming a “Master Media Person”

Ø       Feedback session, Certificates, Group Photo etc.

Ø       Participants will get a copy of their Video recordings on DVD
 

The Workshop Includes Self-Assessments, Role Playing, Short Quizzes, Personal feedback, brain storming sessions, group activities etc. with a primary focus on Media, Journalists, Industry Specialists, Consumers, Government Departments.

 

Date/s - Venue - Investment

 

Investment
U$D

Days

Dubai

 Dubai

Saudi Arabia

Jeddah

Riyadh

Dammam

2500

3

Nov

3 - 5

Dec

1 - 3

-

-

-


Please note that this workshop can also be tailored specifically for your company's specific requirements. You can expect your nominees to return highly motivated to take charge to conduct corporate meetings and presentations, effectively.

If however, you wish to nominate a few of your valued managers to the above open-house workshop, please do so on the online registration at www.intekworld.com or email at intek@intekworld.com or call 00971 4 334-2830. (Fax 00971 4 334-2831).

Best regards

B Shelley
Workshop Coordinator (UAE & Asia Pacific)		 "Please email if you would like to have this program Customized specific to your organization's requirements"

 

Register NOW!

Kindly fill out the following registration form and submit. Make sure that you have entered the correct information before submitting.

Alternatively you can also download the registration form (right click and save) and fax it back or email it at intek@intekworld.com

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Registration Form can also be downloaded and faxed back at +971 4 3342831.
http://www.intekworld.com/workshops/clients/regform.htm

PS. If you have any further queries please do not hesitate to contact us at (intek@intekworld.com).

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I N T E K  Solutions
UAE - Singapore/Malaysia - Pakistan - USA - Qatar - Oman - KSA
 

UAE SINGAPORE USA
P.O. Box 81180, Dubai, UAE
Tel: + 971 (4) 334-2830
Mob:050-6546634
Fax : (4) 334-2831		 05-04, 15 Mt. Sinai Rise
Singapore 276906
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www.intekworld.com intek@intekworld.com