Marketing for Non Marketers - Workshop

Marketing for Non - Marketers

No matter what industry you are in or what job you are doing

Dubai
Sep 11 - 13 Jeddah
Sep 2 - 4 Dammam
Aug 26 - 28 Riyadh
Aug 26 - 28

Marketing is the one fundamental activity undertaken by all organizations, if they intend to gain a strategic advantage. This workshop focuses on “easy to implement” tools needed by business development managers who believe that marketing success or failure can literally make or break organizations. Workshop includes case studies, concepts, templates, etc that can be applied immediately.

Who should attend?

Business managers who wish to enhance their in-depth understanding of marketing concepts in today’s global challenges. Business managers who consider Marketing as a corner stone in business success. Also intended for progressive marketing professionals who intend to add to their rich experiences by blending up-to-date marketing theories and techniques with best global practices.

Research shows us that inaccurate ‘strategic decisions’ are the costliest mistakes many companies are making in this region.

Benefits of this Workshop

Developing successful marketing strategies

Selecting the “right” product and services

Evaluating marketing strength and weaknesses (SWOT)

Learn to identify the right markets

Executing & Monitoring

Etc.

Course Outline

Why some companies succeed / why others fail”

Characteristic, success strategies for your businesses

Competition, how to overcome it, paralyze it and dominate your market

Formulating your strategic marketing plan

Measuring your customer value

Market Research

Controlling your marketing strategies

Marketing Mix, make the winning recipe

Segmentation and Positioning

Strategies for Success

Dollars: Make more and save more

What is “branding” all about?

Communication, advertising and promotion how it works and how much should you spend?

Marketing research, how is it important? How much should you spend?

Determine the productive relation between marketing, sales, production and financial departments

What are the various reporting formats that assist in effective implementation?

Some Thoughts
“The Japanese came to the US to study marketing and went home understanding its principles better that most US companies did” “Marketing is both a philosophy of business and a business function” “What is the difference between a Strategic Marketing Plan (SMP) and Marketing Plan (MP)?” “Marketing is not about telling lies to secure a quick sale – and a lot of dissatisfied customers – the aim of successful marketing should be to establish, maintain and enhance long-term customer relationships at a profit, so that objectives of both parties involved are met”
Four unfocused view on Marketing
The Department Head	The Financial Director
*“Save money, just add another department. Offer a standardized customer service function. Who cares about expensive specialists?”*	*“Do it by the book, Avoid risks. Look at previous research to confirm you are on track and the rest will look after itself”*
The Chief Executive	The Sales Director
“Who cares about ‘arty’ marketing ideas? I am not interested in sales or marketing techniques. Just make me a dollar, pound or yen, and make it snappy”.	*“It’s all sales. If you can’t sell now, cut the price, sell high later. As for quality, value and care – a smile gets you everywhere. Trust me on this”*

The workshop includes case studies, thought provoking self-assessments, short quizzes, group activities,
mind openers, role-plays, etc. at various levels

Date/s - Venue - Investment

Days

Dubai

Saudi Arabia

Muscat

Doha

Chicago

Kuala Lumpur

Investment
U$D

Jeddah

Dammam

Riyadh

3

Sep

11 - 13

Sep

2 - 4

Aug

26 - 28

Aug

26 - 28

-

-

-

-

1250

Please note that this program can also be customized according to Your Company's specific requirements whereby upon conducting a "Climate Survey", your specific requirements can be incorporated to ensure an effective ROI.

If however, you wish to nominate a few of your valued managers to the above open-house workshop, please do so on the online registration at www.intekworld.com or email at intek@intekworld.dcom or call 00971 4 334-2830. (Fax 00971 4 334-2831).

Best regards

B Shelley
Workshop Coordinator (UAE & Asia Pacific)

"Please email if you would like to have this program Customized specific to your organization's requirements"

Register NOW!

Kindly fill out the following registration form and submit. Make sure that you have entered the correct information before submitting.

Alternatively you can also download the registration form (right click and save) and fax it back or email it at intek@intekworld.com

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We wish to nominate the following executive/s.

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Please mention below if you have any further Queries / Comments:

Registration Form can also be downloaded and faxed back at +971 4 3342831.
Registration Form: http://www.intekworld.com/workshops/clients/regform.htm

PS. If you have any further queries please do not hesitate to contact us at (intek@intekworld.com).

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I N T E K Solutions
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