Selling is an exchange of value.
Selling isn't something you do to someone, it's something you do for and
withsomeone.
Understanding people's wants and needs must always precede any attempt to
sell.
Develop trust and rapport before any selling activity begins.
Selling techniques give away to selling principles.
Integrity and high ethics are accepted as the basis for long-termselling success.
A Salesperson's ethics and values contribute more to salessuccess than do techniques and strategies.
Selling pressure is never exerted by the salesperson. It's exertedonly by prospects when they perceive they want or need the item
being sold.
Negotiation is never manipulation. It's always a strategy to work outproblems.
Closing isn't just a victory for the salesperson. It's a victory for both
the salespersonand the customer.
