A Customer is the most important person, whether he comes in person, or writes to us, or telephones.
A Customer is not dependent on us, we depend on him for our living.

A Customer is not an interruption to do our work, he is the purpose of it. He is doing us a favor by giving us the opportunity to serve him.

A Customer is a person who comes to us because he needs certain goods. It is our job to provide them in a way profitable to him and to ourselves.

A Customer is not someone with whom to argue or match our wits. No one has ever won an argument with a customer.

A Customer is not a cold statistic, he is a flesh-and-blood human being with emotions and prejudices like our own.
A Customer is the most important person in this firm, for without him, there would be no business!!!!
 

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