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Articles
Intek Lifeskills Coaching
Managerial Skills
Motivation
Planning
Cross Cultural Awareness
Bits
and Pieces
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Dear Friends
Do you remember the most famous story about subliminal manipulation in
the infamous experiment held
 in 1957 at a movie theatre in New Jersey.
Here it was believed that ultra-fast editing of images of popcorn and
Coke throughout the movie would lead to a significant increase in
refreshment sales during the intermission. This experiment caused such a
stir, that subliminal messages were outlawed and deemed unethical; But
do you think that the multi-billion dollar marketing agencies stopped
exploiting this power over human mind?
Subliminal perception occurs whenever stimuli presented below the
threshold or limen for awareness
 are found to influence thoughts,
feelings, or actions. The term subliminal perception was originally used
to describe situations in which weak stimuli were perceived without
awareness. In recent years, the term has been applied more generally to
describe any situation in which unnoticed stimuli are perceived. The
concept of subliminal perception is of considerable interest because it
suggests that peoples' thoughts, feelings and actions are influenced by
stimuli that are perceived without any awareness of perceiving.
Each time, we open the newspaper, every item we watch over television is
filled with subliminal messages and we have little control over the
impact it has on us. In the recent times, a large array of publicized
information has made people wary of the way media is trying to mess with
the human Psyche. A good example of this is the promotional campaign
video aired by Bush administration, which contained subliminal messages
meant to convey a hidden message. The Bush promo is rumoured to be
filled to the brim with subliminal images of a disturbing nature: fire,
explosions, terrified children, mutilation, ghost-like figures and
several acts of violence; which goes on to show that creating fear
evokes more emotions.
The images of Abu Gharib atrocities, the Gaza destroyed homes, Talibans
flogging innocent women, rigged Kenyan elections, starving children of
Sudan etc etc etc I take a look at the morning news, whilst getting
ready for a productive day at the office, but the demons of these images
ride my shoulder all day, impairing my logical decision making.
On the other hand, media is using glamour to alter the self-image of
young teenagers all around the globe. The highly publicized photographs
of Lindsay Lohan or Paris Hilton, as they are arrested for drugs or DUI
or cat fights in a bar, are a signal that it is Ok to
 be irresponsible
and wild. Wafer thin bodies of models splashed on fashion magazines have
created more anorexics in this day and age than ever before.
 Since 1645, some type of newspapers came into being, and television was
invented by 1927, while talkies have been there since 1923. All the
media sources have had ample time to fine tune their projections to suit
their profitability and have made most of humanity slaves to violence
and negativity.
How can my thoughts remain unadulterated from this massive influx of
news flooding my senses? How can I judge what I am thinking, when it is
clouded by the perception of others? Can I trust my psyche to help me
make accurate choices?
It is a battle between knowledge / information and ignorance / original
wisdom of thought. Which one do I choose and at what expense? I leave
the judgement to all my readers.
Always look forward to your
suggestions / feedback
which helps the Intek team to continually improve this Ezine.
Zaufyshan Haseeb
and The Intek Family
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Managerial Skills
Your Managerial Effectiveness is Influenced by How You See Your
Role
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 Traditionally, performance has been viewed as a function of ability and
motivation. I think something’s missing from this neat equation: an accurate
idea of the manager’s true role. Increasingly, the failure to boost
performance reflects not a lack of motivation or ability, but an inaccurate
reading of the manager's role, which has change significantly from what was
needed yesterday, especially in our fast-paced, information-limited, and
highly competitive technology-based organizations.
I’ve worked with colleagues Oren Harari and Linda Mukai in conducting
research involving hundreds of managers in diverse industries. From this
research, we found correlations that clearly differentiate highly- and
less-effective managers. As you read, consider how you rate yourself, and
how others may rate you, on these attributes.
Embracing change. Less-effective managers dislike change, and prefer
predictability, order and stability. Many believe that turbulence in their
firms is temporary or blame it on senior management, and prefer to wait
until "things settle down" before...
click here to read more
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Motivation
Employee Motivation Tip: Break the Golden Rule
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 It looks
very simple, right? "Do unto others as you would have them do unto you."
The Golden Rule seems so undisputed that it might be a panacea for every
relationship. Simply behave toward everyone the way you would like to be
handled and all will run easily, yes?
Just a minute... Something appears to be wrong...
Does your twenty-something top gun account rep want the exact same
things from their career that your forty-something office clerk does? Is
your technical staff looking for the same goals and reimbursement as
your receptionist?
Apparently, their desires are quite unique, but quite a few managers use
a one-size fits all approach when appreciating their highly valued
staff. After a big contract is completed, everybody is awarded an
identical thing, whether you buy them breakfast or a gas card. Providing
an identical reward to each...
click here to read more
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Planning
Survive the Unthinkable Through Crisis Planning
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Business Disaster versus Crisis
 A crisis and a disaster are both bad for your business, but they are
very different. A disaster is an event that results in great damage,
difficulty, or death. A crisis is a situation that has reached an
extremely difficult or dangerous point. A flood is a disaster. You
should have prepared for that potential. Then you can deal with it
according to your plan. A major product recall, such as Firestone
encountered with its SUV tires, is a crisis. Sometimes it is hard to
know whether you are really in a crisis, but failure to handle a
disaster properly can lead to a crisis.
Disaster Planning
In a disaster, you probably will be on your own for awhile. The
widespread nature of a disaster means public services like fire
fighters, police, and medical assistance will not be able to reach
everyone right away. So keep in mind these four key facts in your
disaster planning: 1) disasters will occur, 2) you have to have a plan
before the disaster hits, 3) react with urgency, but don't panic
and 4) ride it out.
Crisis Management
There are many consultants who will help you develop a crisis management
plan. The Institute for Crisis Management is one of them. Its web site
contains a lot of information that can get you started on your own plan.
Crisis management means having a plan...
click here to read more
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Cross Cultural Awareness
Global Non-Verbal Signals - Australia & Bangladesh
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Indonesia
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When meeting someone for the first time in Indonesia, you
should offer your hand to be shook, and slightly nod your
head.
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If you are seated and cross you legs, cross them at the
ankles or knees, but not with one ankle up on the other
knee.
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When pointing, Indonesians will point with the thumb
extended, instead of the forefinger.
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To show approval, you may pat another person on the
shoulder, but never on the head.
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When you are finished eating your meal in Indonesia, leave
some food on your plate. To leave nothing on the plate is a
sign that you would like more food.
JAPAN
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The act of presenting business cards is very important in Japan.
Remember to hold the business card with both hands, grasping it
between the thumbs and forefingers. Present it with the printing
pointing towards the person to which you are giving the card, and
bow
 slightly. Your Japanese host will accept the card with both
hands, bow slightly and then read the card carefully. When you
receive the business card from the Japanese host, be sure to examine
it carefully and avoid quickly putting it away. Place it on the
table in front of you for further reference.
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The Japanese find it difficult to answer a definite "no" to either a
question or statement. They signal that they "don't know" or "don't
understand" something by waving their own hand in front of their
face, with the palm outward. This also may signal that "I'm
undeserving" if you pay them a compliment.
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Listening is considered both a sign of politeness, as well as a
valuable skill in business negotiations in Japan. Japanese often
think North Americans need to listen more attentively, not talk as
much, and certainly not interrupt when someone else is speaking.
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The "OK" signal in Japan is often interpreted as the symbol for
money, whereby the circular shape of the index finger and thumb
together suggest the shape of a coin. This symbol may be used in a
store if you want the cashier to give you your change in coins.
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Bits & Pieces
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 The purpose of
education is to teach a person to reason. Education itself provides only
knowledge. That’s important, but it’s not the key to everything.
Knowledge must be applied. The manner in which we apply wisdom and
knowledge is called reason. Without the ability to reason, all other
things become valueless. We have never sufficiently emphasised the real
value of being able to reason and think as compared with the ability to
study and remember what we read. The ability to reason and think
explains why some men and women without much formal education manage to
achieve places of importance and leadership in the world.
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Problems -
seemingly insoluble, irritating, and aggravating problems - are the
birthplace of new ideas. Duncan Hines was a printing salesman who had a
hard time finding decent places to eat while he was travelling his
territory. Realising others had the same problem, he started sending out
Christmas cards to his friends who were on the road, recommending good
places to eat. The demand for them became so great that recommending
good food for travellers became his career. In the years before he died,
his lodging and restaurant guides sold millions of copies. Even today,
his name is perpetuated on supermarket....
click here
to read more
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