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Strategic Thinking
A New View: Strategic Thinking and Planning
by Helene Mazur
Contributing Author
Things
that you nurture, and support, and give energy and time to WILL grow in your
life. And in contrast, things can’t exist if you don’t support them. If you
have something in your life that you don’t want there, identify how you are
supporting it.
As the year begins it is the perfect time to acknowledge the uncertainty
that we are currently experiencing in the business environment, and in our
lives. Our most basic assumptions have been challenged, and for many of us
there is an overwhelming desire to sit tight.
While a lot seems to be on hold, now is the perfect time to move forward. If
you are not sure where to begin, think about a strategic thinking and
planning process. While planning right now might seem like the last thing on
your mind, strategic thinking is a very comfortable way to help you gain
momentum to take positive action.
The Big Picture - With
a structured process to fall back on, you will be able to quickly build a
realistic picture of your situation in the current environment, and identify
changes that are necessary to strengthen and your business. Now is a great
time to take a fresh look at things, and think about the ways you want to
grow in the year ahead.
Snapshot in Time -
Each
morning I get out early and walk. The light is terrific as the sun rises and
I have gotten into the habit of taking my camera along. The details that are
revealed in the pictures often surprise me. We all are gazing right now, but
how much are we missing? Strategic planning is about the future, but it
starts with a picture of what it really looks like today.
Accuracy - If you zoom
in and focus on the environment, the conditions in your business, and on
your differentiating factors; as you develop the picture, an image will form
that can provide new insight to creating effective strategies for the coming
year.
Zoom In and Out - There
are many dynamics, both internal and external that affect success. There are
also many tools, methods and practices to help assess those dynamics. Some
of the basic areas to look at are trends, competition, customer segments,
structure and function, and internal strengths and limitations. People are
the most important resource in any business. Before you head in a new
direction, remind yourself of the skills, abilities, knowledge, expertise,
natural tendencies, and values that set you apart.
Perspective
- Clients, employees and business partners can provide useful information
about your business from their viewpoint. Some of the methods to gather this
information include focus groups, surveys, assessments, and customer service
reports. As a starting point, simply ask the following two questions- Are we
easy to do business with? What are the things we do best?
Highlight - As your
begin to map a plan for the future, if you design strategies based on
strengths, the goals will be easier and more enjoyable. There is always
opportunity to grow and develop. Build on what comes naturally. Personal
assessments are one way to increase understanding, personal effectiveness,
and satisfaction.
Contrast - The
successful result of a strategic thinking and planning process is a clear
and motivating vision that builds on strengths, and meets the needs of your
employees, customers, and business partners. You will have created
prioritized, actionable goals and realistic expectations. All in all, a lot
better than sitting around!
Brighter Image
- MAKE 2006 YOUR BEST YEAR YET!
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