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e know leadership when we see
it and can usually explain why it has been asserted after the fact. However,
we are very poor at predicting its development. the reason is simple: Great
leaders - I use the word "great" to avoid the moral dimensions involved in
discussing "good" leaders - require more than vision to see their visions
enacted and their aspirations fulfilled. they require the personal passion
that drives them to realize their vision and the power to enact it.
leaders are visionaries. They are able, as my long-time colleague Dick
Hodgson used to say. "to lift their eyes from the edge of the rut to the
horizon" or "to see and show the way." Often, other do not see the vision
they see at the time they see it: Churchill saw the menace of National
Socialism long before most other political leaders; Gorbachev saw prospects
in glasnost where most did not; Steve Job saw the potential power of the PC,
and Bill Gates saw the power of standardized graphical utility interface
(Windows). Also, David McTaggart, a former executive director of Greenpeace
International, saw the potential degradation to our environment through
non-sustainable development; Jack Welch saw the gains that General Electric
would accrue through speed, simplicity; self-confidence, and the
boundary-less organization; Alfred Sloane realized the power of corporate
organization, and Einstein saw the wonder in relativity and beyond.
But for every Churchill, Gorbachev, Welch or Sloane, there were a dozen John
or Jane Does who saw the same ting. Most were never known or, if they were,
were soon forgotten. Many visionaries are not leaders and never will be.
They have a vision but they lack the motivation to do anything significant
to make it happen. They are not passionate enough to take the risks, make
the effort, deal with the frustrations in making their dreams come true. And
many visionaries have invested huge amounts of personal effort and passion
but have never managed to garner the power to make them come true. And
history reward only those who had the power to make it happen.
Which brings us to the question: "Who will be the leaders of the future?"
and, I suppose, the prescriptive question: "What do I have to do to get my
vision enacted?" My argument is that you have to get and retain power.
Without it, vision are mere dreams and efforts to enact them will be
frustrated. I have observed that great leaders possess four particular
powers. They are the power to:
a) Communicate their visions to others
b) Overcome resistance to change
c) Mobilize resources in the required direction
d) Manage their own ambitions so that they don't self-destruct
in the process of leading.
Communication skills are a critical element of what we call "charisma."
Sometimes these skills involve being able to wow and audience face to face,
and sometimes they can inspire small groups of key people to help enact the
vision. Increasingly, however, this skill requires developing presentations
or pitches in the form of slide presentations, Internet proposals, and new
media such as Net meetings and satellite conferences. They are less likely
to be seen in long, dense, written analyses or the types of business cases
that have been taught in business schools in the last couple of decades. The
quality of analysis and logic must still be there, but the presentation
skills will be quite different and have a much higher impact.
Capturing the essence of a vision in a short, concise statement - almost a
slogan or series of slogans - is a skill that must be developed. GE's Welch
is a master of this skill and phrases such as "Work-Out," "Speed, Simplicity
and Self-Confidence," "the Boundary-Less organization" and
"aggressive-patience. "He has moved the corporation miles ahead so that it
is project the vitality of the newer dot-com companies, Closer to home,
Michael McCain of Maple Leaf Foods has been investing huge amounts of his
own and other executives' time to develop and espouse a clear set of
leadership values through the organization, focusing on face-to-face
fireside chats during sessions of the Maple Leaf Leadership Academy.
the messages in these communications must be consistent. People used to say
that in advertising, management got bored with the message long before most
people had even heard it. So it is with corporate messages. It's a noisy
world out there and messages have to be repeated and promoted with high
impact before they get through. And they should not be changed too often
less they become the "message du jour" ...and receive little attention from
anyone.
Leaders need the power to overcome resistance to change. They do this either
by aligning followers with the vision or by the removing them totally from
positions where they can block change. Resistance to change has its basis is
several possibilities. People may:
a) Not agree that the change makes sense
b) Personally lose as a result of the change
c) Fear that they won't be able to cope with the change
d) Lack the resources or capacity to undertake the change process
e) Believe that the organizational reward system favours the old ways
of doing things rather than the new.
Time was, organizations could be patient when dealing with resistance to
change. They would simply fashion solutions that would gradually change
direction while respecting those who resisted. That's no longer the case.
Once casualty of "Business at the Speed of Thought" is the slow, incremental
approach to change and to dealing with those who resist it. Globally
competitive companies simply cannot afford to lose the focused energy
associated with this. Today, corporate leaders are more likely to act
according to Machiavellian principles rather than those of the human
relations movement.
Many dot-coms are successful because their leader have the power to mobilize
resources to support the vision. Most important, they have the ability to
recruit people and align them with the vision of the organization. Often,
new recruits are offered potentially lucrative stock options and the promise
of achieving interesting visions without the bureaucracy of the large
organization and its inherent impediments to change. It is not only new,
younger workforce entrants who are attracted to these firms. Increasingly,
we see veterans of established Dow Jones companies jumping ship for these
newer kinds of operations. They're attracted by the potential to become
wealthy and the opportunity to achieve their goals in a specific time.
Many leadership scholars dwell extensively on the congruence of the leader's
vision with the aspirations of the followers. There is obviously truth in
this observation and those leaders who have been able to capture and retain
the aspirations of the messes have indeed been great. Such "servant" or
"follower-based" leadership has characterized populist world leader such as
Gandhi, Peron, Allende, and Reagan, as well as corporate leaders such as
Dupree, Jobs and Disney.
But it is also true that leaders may wish to achieve A and do so by offering
their followers B or C or D as the price of buying their followership. You
don't have to buy into the leader's dream to follow him or her. Indeed, most
armies supporting great leaders, from Alexander to Tamerlane to Genghis Khan
were mercenaries - in it for rape and pillage. Much corporate loyalty today
- insofar as it exists at all - is rooted firmly in the value of the stock
options rather than the benefits of the gizmo.
The final element of leadership is self-control . . . the ability to use
power effectively without being consumed by it, and so isolating yourself
and eventually self-destructing. The more that leaders use power to overcome
opposition, the more they are subject to criticism and the more they
insulate themselves from the criticism. The consequence is that they cease
to listen and reject all feedback. They just don't get it when things are
going wrong. This may be the greatest tragedy of all . . . to be so close to
achieving a vision and to lose it because the leader could not exercise
self-control.
Which brings me to the prescription. If you have a vision and want to see it
enacted, do the following:
Work on articulating that vision through carefully crafted, high-impact
messages promulgated through every medium at your disposal. Never miss and
opportunity to address the audiences that will support you and to
communicate with those whom you might convince. Make this a conscious,
planned effort. Specifically, reduce the temptation to overload the
communications channels with multiple messages at one time, especially those
that might confuse people's understanding of the vision
Strive to gain control over key reward and punishment mechanisms that will
allow you to motivate people to share and achieve your vision and neutralize
or remove those whose resistance cannot be modified through communication
alone. Often, this means waiting until you have positional power within the
organization before openly articulating the vision. Sometimes it means using
one's coalition-formulation and alliance-making skills with those who do
have the power.
Do not shirk from using power to remove people who are blocking your
progress in achieving your vision. It's tough enough to move an organization
in a direction without having to negotiate the minefield of the disaffected.
The time spent in overcoming resistance to change is time the competition
can use to frustrate your achievements
While exercising power, be sensitive to the possibility that you may be
wrong! Continue to listen, engage your critics and keep your antennae up.
Sam Steinberg, whose "laws of business" have guided many of today's
corporate leaders, once said: "When three people tell you you're drunk, lie
down." I don't agree with this formulation exactly - the bolder your vision,
the more people will think that you're nuts - but it does indicate a
continued need for sensitivity to criticism. In this respect particularly, a
good, tough-minded board of directors may well be the best asset that a CEO
can have, alongside a VP of Human Resources who continues to gather and
monitor feedback from the organization.
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